Blog samples by Endeavor WritingBlogs

 are now a trusted and ubiquitous channel of communication in the increasingly fractured informational sphere. Almost all major companies and personalities now use blogs to better connect with their most ardent supporters. Any purpose, movement or opinion is likely represented by multiple blogs with many niche audiences.

 
Consider developing a blog as a marketing tool to garner support and awareness for your company, movement or product. Blogs can also function to strengthen search engine optimization (SEO) campaigns by building strong link associations.

As the lead copywriter for a search engine optimization specialist, I am experienced in creating blogs and maintaining a continuous stream of relevant and entertaining posts for a wide variety of companies and clientele.

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BLOG SAMPLES
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    BLOG 1 :: Are You Spending Too Much Time Trying to Save Money?

    Are You Spending Too Much Time Trying to Save Money?

    Wife.org Blog Sample by Endeavor WritingTrying to save money on the things you already buy or want to buy is a smart idea, especially considering that according to NerdWallet.com, the average household with credit card debt is carrying $15,310 on its cards.

    Ouch! Sure, every penny you save counts, but there are smart ways to save and then there are long, grueling, ways that are almost always not worth the time and headaches.

    Don’t Sweat the Small Stuff

    Unless you are in dire financial straits, it’s probably not worth it to sweat the small savings if you have to give up your time to get it. Are you spending 30 minutes a week clipping coupons that ultimately save you just $10 a week at the grocery store? In essence, you’re earning $20 an hour for your time. Maybe that seems like a good deal, but remember that this isn’t actually money that you’re earning; it is free time that you are giving away. That could be time spent on your hobbies, with your family, or making dinner instead of eating out of a box. You may be able to save a similar amount by using a cash back rewards credit card as long as you pay off the balance each month.

    Another easy way to spend gobs of time with little savings to show for it is to become swept away in price comparison shopping. Writer Kristin Wong described in an article for Lifehacker how she used to price compare everything, even toilet paper. Eventually, she realized that spending her evenings haunting price comparison websites and apps wasn’t really worth the few dollars she saved on the small stuff.

    Sweat the Big Stuff

    These days, Kristin limits herself to price comparing on items that are $30 or more. If you price compare, make it worth it. Spending 15 minutes to save $50 on a new comforter set you love is way smarter than spending the same amount of time in order to save $3 on laundry detergent. When you think about all the purchases you make in a given year, we bet that a small percentage of purchases will represent the lion’s share of your spending. Things like rent and mortgage payments, your car payment, your student loan payments, large electronics, appliances, and vacations will eat up a big part of your income each year. These are the things that are worth taking your time to buy.

    For example, let’s say that you are finally ready to buy a home and are stuck deciding between two finalists. One home is selling for $325,000 and the other $350,000. You may think that the difference in price between the first and the second is only $25,000, but at 4% interest on a 30-year loan, you’ll be paying $42,967 less for the cheaper house over the life of the loan. That adds up to savings of $119 per month on your mortgage bill. You’d have to clip a lot of coupons to make up that monthly savings.

    Likewise, vacations are a great area to save money. Taking a few hours after work to compare flights, check hotel deals, and even skim around on savings sites like Groupon could save you hundreds of dollars on your trip! (You could save even more with a staycation this year.)

    Of course, be smart about your savings. Is saving $50 really worth enduring two layovers and tacking three extra hours onto your flight instead of choosing the direct flight? Not really!

    Your time is valuable, so treat it that way! Take the time to save on the big stuff, but don’t feel guilty about paying a little more for the small stuff, especially if that gives you more free time to enjoy your family and your life! You can learn other great lessons on saving, like Five Mental Money Jedi Tricks to Build Up Your Rainy Day Fund, in our investment and saving article archive.

     

    Client: Wife.org  |  Category:  Blog

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    BLOG 2 :: Five Reasons You Must Visit Mt. Haleakala on Your Next Trip to Maui

    • Jessica takes the time to learn about the subject and tailors the voice to meet the effective goals at hand. She writes with inspiration and a voice of conversation that is what everyone is looking for today.”
      Wendy Jae Tucker, Founder – iLuka Media

     

    Blog writing sample by Endeavor Writing Jessica BennettFive Reasons You Must Visit Mt. Haleakala on Your Next Trip to Maui

    You can’t miss Mt. Haleakala when you visit Maui…literally. The world’s largest dormant volcano towers 10,023 feet above sea level and forms over 75% of Maui. So, yeah, it’s kind of a big deal in every sense of the word, but that’s not the reason why you need to pay our granddaddy volcano a visit. Mt. Haleakala is also beautiful, offering you a trip through a huge variety of ecosystems. There’s also tons of different ways you can enjoy the volcano, from family friendly hikes, to teeth-rattling biking, and romantic star gazing. Put Mt. Haleakala on your Maui to-do list!

    See the Sunrise and Sunset

    We don’t mean to brag (yes we do), but Maui sunrises and sunsets are some of the most beautiful in the world. The only thing better than watching the sky light up in amazing colors from the balcony of your vacation condo is to see it from the top of the world on the peak of Mt. Haleakala. The volcano is so tall that you’ll be able to get an amazing view of the sun greeting the sky in the morning or the beautiful show it puts on as it sinks into the water at night. If you’re looking for that perfect romantic outing that your special someone will remember forever, this is it.

    Take a Hike

    Surrounding Mt. Haleakala is Haleakala National Park, which stretches for over 30,000 acres, most of that pristine wilderness. Whether you are on a solo vacation or brought the whole family along, the park is crisscrossed with hikes that will make for the perfect outing. These hikes are as short as half a mile and as long as the arduous Sliding Sands Trail that meanders for over 10 miles, depending on how far you want to go. Along the way, you’ll get to view lots of unique wildlife and fauna including towering redwood trees and plum trees.

    Star Gazing

    Without the glow of a nearby city washing out the rich blackness of the night sky, you’ll be amazed at how many stars you can see glittering like diamonds overhead. Star gazing at the top of Mt. Haleakala can be an experience that shifts your soul and makes you feel part of the greater universe around you. This is a great thing to do with children, good friends, or your life partner. Make sure you bring warm clothing. The temps drop quickly that high up.

    Biking

    If you’re the kind of person who picks surfing over paddleboarding or would prefer to be jumping out of the plane rather than taking a standard aerial tour, then a hike around Mt. Haleakala might be a little too boring for you. Instead, rent a bike, bring it to the top of Mt. Haleakala, grab those handlebars tight, and start going down. Adrenaline junkies love rolling down the challenging trails of the volcano. You’ll zip past many beautiful sights while keeping the excitement high.

    Horseback Riding

    If you’d rather not put your legs through all the trouble of hiking Mt. Haleakala, hop aboard a friendly horse and see where your new four-legged friend will take you. A few different outfits offer horseback rides around Haleakala National Park. The experience can be relaxing and fun as you enjoy the lush fauna around you. A horseback ride will definitely offer you some nice vacation pics and will get the kiddos excited!

    Need some more ideas of what to do during your time at Mt. Haleakala? If you are booking a vacation condo through Ali’I Resorts, just give us a call. We’re full of ideas that we’d love to share!

    Client: iLuka Media  |  Category: Guest Blog

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    BLOG 3 :: Using Photos to Break the Ice with Alzheimer’s

    Using Photos to Break the Ice with Alzheimer’s

    Blog writing sample by Endeavor Writing Jessica BennettIf you are visiting a family member with Alzheimer’s or dementia for the first time in a while, you may feel unsure or nervous about the meeting. What will you say? Will your loved one be able to hold a conversation? Will they even remember you? These types of feelings are completely normal. When Alzheimer’s or dementia begins to steal away the memories and personality of a loved one, you may no longer feel like you know how to be around them. One great way to break the ice on your visit is to bring along a photo album.

    According to Alzheimer’s & Dementia Weekly, “Using photos and photo albums as reminiscence therapy is effective at enhancing self-esteem, reducing social isolation and depression, and providing comfort to people with dementia.” Using photos as an accessory to your conversation can be a great option if you haven’t seen your family member in a while, if you are bringing young children who are nervous, or if you have had trouble communicating with your family member in the past.

    Preparing Your Photos

    Before you set out to visit Grandma at her memory care facility, take a little time to prepare the photos you intend to bring. Alzheimer’s & Dementia Weekly suggests creating a photo book of the loved one’s life. You can buy a standard photo book at your local craft store or big box retailer. Here are a few tips for putting together your photo book:

    •  Include a picture of your loved one on the cover

    •  Put the pictures in chronological order, starting from your loved one’s early days and moving into the present

    •  Focus on happy memories, like weddings, graduations, vacations, and pictures of your loved one engaging in his or her favorite hobbies

    •  Clearly label each picture. Include names, location, and date if you know it. Make the labels big and clear.

    Starting the Conversation

    When you arrive at your loved one’s memory care facility, find a nice quiet spot where your group can sit comfortably and review the pictures. Maybe sit next to a window or out on the patio on a warm summer day. Open the book and start exploring together. Here are some great tips on how to get the conversation flowing:

    •  Ask your loved one open-ended questions about each picture. For example, “There’s you and the family visiting the Grand Canyon. What do you remember about that trip?” You can even keep it as simple as, “Tell me about this picture.” You might be surprised at the new things you will learn.

    •  Alzheimer’s & Dementia Weekly advises you to “connect, don’t correct.” Your loved one may mis-remember the year a wedding took place, who gave the best man’s toast, and other details. There’s no need to make corrections. This isn’t about setting the record straight; it’s about connecting with your family member and sharing positive emotions.

    •  Tell your own stories. This isn’t a one-way conversation. If a certain picture sparks a memory or emotion in you, feel free to share it, especially if you’ve brought younger family members along who might not have heard the story yet.

    •  Let your loved one set the pace. You don’t need to get through the entire book in one sitting or have a long conversation about every image. Instead, your loved one may respond to certain pictures more than others. That’s okay. This is about spending time together, not following a strict schedule.

    When you bring a photo album to your loved one, you may be surprised by just how much he or she remembers. That’s because visual cues can help jog dormant memories. Also, those with Alzheimer’s and dementia tend to hold onto older memories longer, so older images may spark many more memories and more conversation than you expect.

    Consider leaving the photo album with your loved one when you leave, so he or she can look at it when he or she pleases. If you don’t get to all the pictures in one sitting, that’s a great reason to come visit again soon!

    Want even more great ideas on how to connect to a loved one with Alzheimer’s or dementia? If you live in Poway or San Diego County, we invite you to attend our free monthly support group for caregivers and family members of those with Alzheimer’s and dementia.

    Client: Sunshine Care Home  |  Category:  Blog

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    BLOG 4 :: How to Explain Surrogacy to Your Children

    How to Explain Surrogacy to Your Children

    Blog Writing sample by Endeavor Writing - Jessica BennettWhen I decided to become a surrogate mother for the first time, my young daughter, Chelsea, became convinced that “Mommy” was going to give away her new baby brother or sister. The decision to become a surrogate affects your whole family, including your children. I’ve now been a surrogate three times, starting when my children were toddlers, to my latest surrogacy when Chelsea had already graduated college. So, I’ve had a lot of practice explaining the process to them. I support being open and honest with your children about surrogacy, while shaping your explanation to suit their age and understanding.

    How to Explain the Surrogacy Process to Young Children

    If you have young children in your home during your first surrogacy, you may be tempted not to explain what is happening at all. I think this would be a mistake. Your children are more observant than you might realize, though they don’t always have the context to understand what is happening. If they realize that you are pregnant, they will naturally assume that a brother or sister is on the way. Imagine the heartbreak when that new sibling never comes home!

    You can be honest with your children about the surrogacy without confusing them with complicated details. The excellent book, The Kangaroo Pouch by Sarah Phillips Pellet does a wonderful job of explaining the surrogacy process to young children in a way that they will understand. I highly recommend buying a copy and reading it together with your children.

    You don’t need to give young children a thorough explanation of surrogacy or explain the IVF process. Instead, it’s enough to tell them that, “Mommy is growing a baby inside her belly for a couple who can’t grow their own baby. This is their baby, and Mommy will give it back to them when it is ready.” Focus on the idea that you are “borrowing” the baby and need to give it back to its true parents. Your young children should be learning how to share and borrow their toys and will grasp this concept.

    Young children are endlessly curious. They’ll probably have lots and lots of questions for you about the baby you are “borrowing.” Answer as many as you can in simple ways your children will understand.

    Making the Surrogacy Decision with Older Children

    It is important to remember that even though you will be the one taking hormones before your IVF, dealing with morning sickness, and tottering around on swollen ankles, your pregnancy will impact your whole family. You won’t be able to horse around with your children as much and may need their help doing extra chores around the house.

    Personally, I suggest bringing older children into the surrogacy discussion before you even make your decision. Children ten years and older are smart enough to understand what surrogacy is when you explain it to them. Lay out all of the steps and what it may mean to your normal family routine. Explain why you want to be a surrogate and then ask for their opinion and feedback.

    Of course, you don’t have to get approval from your children to be a surrogate, but if they have strong objections, that is a big red flag. You don’t want to hurt the harmony of your family over this decision. When I started seriously considering becoming a surrogate for the last time a couple years ago, I first sat down and discussed it with my husband. Once he came on board, we talked it out with our children. My nine-year-old son, Lucian, gave me his stamp of approval, “as long as you don’t bring it home!” he said. He didn’t want to share his toys with a new sibling!

    Of course, every family is unique, and you may believe a different strategy of communicating with your children is a better fit for your situation. All I can say is that openness and honesty from the very beginning has always worked best for me and my children!

    Interested in becoming a surrogate? Circle of Life Surrogacy is currently recruiting surrogates throughout Oregon and Northern California. Take a look at our surrogate requirements and then fill out a surrogate application on our website.

    Client: Circle of Life Surrogacy  |  Category: Guest Blog

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Copy Editing Samples

As an editor, I work with a number of clients that have different writing styles, but all of which require in-depth, expert-level coverage of topics. Jessica tackles each article with aplomb and delivers well-crafted pieces that flow, regardless of the “excitement level” of the topic. She includes pertinent research and writes at a level that doesn’t confuse laymen, but still delivers relevant information for industry professionals. I edit dozens of long-form business articles a month, and hers are among the most enjoyable. Jessica is communicative and honest and appreciates both in return. She listens to and applies constructive feedback, and I’ve recommended her to other editors and clients. You want to work with her. Trust me.
Mandy Russell, Communications Editor — Ghergich & Co.