The primary function of a newsletter or eblast is to maintain and increase awareness of your company.

Newsletters serve this purpose by providing your list of contacts with fresh, unique and relevant information on a regular basis. An eblast can announce an important news item, a product launch, a sale or simply provide an entertaining message to keep your contacts interested.

Endeavor Writing email sampleEblasts and newsletters have become popular marketing tools due to their relatively low cost, detailed reporting capabilities and precise messaging customization.  Eblast companies such as Constant Contact make it easy to construct professional-looking eblast and newsletter templates and build multiple lists.

I have experience crafting compelling eblasts that garner higher-than-average click through rates. I am familiar with standard eblast and newsletter best practices and have extensive experience using specialty eblast services like Constant Contact.

Click between the tabs below to review samples.

Eblast Samples
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    EBLAST 1 :: Shades of Pink Foundation California

    eNewsletter writing by Endeavor Writing - Jessica Bennett

    Dear Friend,

    At Shades of Pink Foundation California, our mission is simple. We know that when women face exhausting chemotherapy and radiation therapy to fight breast cancer, they usually can no longer work. This loss of income happens at the same time that their medical bills skyrocket. Some women have insurance and savings and family members to rely on. Many others do not. The women most in  need of financial help are referred to us, and they need to know that someone cares. That’s what SOPFCA does.

    We would not be able to continue our mission to provide desperately needed financial assistance to San Diego women in active breast cancer treatment without your help. As we close out 2016 and begin looking forward to 2017, we want to give you a quick recap of where your gifts have been used this year and the difference your support has made to women in our community.

    Every Month Is Breast Cancer Awareness Month

    This October was truly amazing! We saw an outpouring of love from individuals and many businesses throughout our community. Fourteen businesses made the commitment to support our organization throughout Breast Cancer Awareness Month, and they raised more than $10,000 in October.

    While we are absolutely floored with this attention, it’s important to recognize that breast cancer doesn’t stop in October. Women are in need not just in October, but every month of the year. That is why SOPFCA will keep working, keep giving grants, and keep fundraising from January to December. We are a 365-day-a-year organization!

    2016 Events

    You attended a number of fun and successful events in 2016 and we were able to partner with fantastic local businesses who adopted our cause for their own independent fundraisers.

    Early in the year, we kicked things off with Purse Bingo on April 28th. It was great fun, and some of our attendees left with very stylish new treasures. We read all of your surveys and look forward to improving the event when we host it next year. We are working on a finalizing our 2017 date. Thank you Linda Conover for your donation of pizza.

    On June 3rd, we hosted Yoga and Happy Hour at the  Alexandria Fitness Center and then grabbed drinks at the Farmer & The Seahorse. Burning calories and getting limber was fun, but so was sipping a well-earned drink afterward. More than $700 was raised and donated.

    Finally, on Sept. 30th, we hosted our Annual Wear Pink Cocktail Party as a big thank you to our donors, volunteers, and all the other amazing people who support our organization. This was a great chance to see old friends and make new ones! This year we were honored to have one of our grant recipients join us and Dr. Cheryl Olson as our guest speaker.

    In addition to our big events, we would like to thank all of the organizations that took up our cause throughout the year and helped us raise money that will be going out in grants in 2017:

    •    Brighton Collectibles, Escondido
    •    Quality Marble & Granite
    •    Poway Honda, Poway
    •    Priority Public House, Encinitas
    •    USD KKG, San Diego
    •    Velofix San Diego
    •    Kathryn Hopkins &Fern Boutique, Encinitas
    •    Sheri Colosimo of Sweatworks & Mission Brewery, San Diego
    •    Henry Schein, Magellan Insurance, North County Self Storage, Helms Brewing Company
    •    And last but least our great friend Katie B. who has supported us from the beginnin

    2016 in Review

    •  Number of women who received a SOPFCA grant: 31 so far.
    •  Total amount of money we gave in grants: $37,589
    •  Age range of grant recipients: 29 – 84 years old
    •  Our grants pay for: Rent, utilities, groceries, car insurance, gasoline, cell phone bills, compression sleeves, and more!

    “I just wanted to let you know how much my family appreciates what your foundation is doing for us. This next month will be less stressful as our two biggest bills are being paid by your foundation.” Allison

    More Expanded Grants Next Year?

    Thanks to our donors and a generous grant from Society for Incentive Travel Excellence (SITE) of Southern California, we were able to double the value of each grant we gave out in 2016. The women we assist are in desperate financial straits by the time we receive their grant applications. Often, they are months behind on bills and are making incredibly difficult decisions, like whether to pay rent or buy groceries for their family. The larger grants give them more breathing room and help us cover more bills so that they can focus on getting well and get back to being productive members of our community. Our goal is to maintain this level of giving throughout 2017.

    There is Still Time to Give Hope in 2016

    Are you looking to make some final year-end donations? Need a tax deduction? Your money could go three times farther when you donate to our ” Give Hope Campaign.”

    Two anonymous donors have agreed to match our funds if we can raise $5,000. That means every dollar you give could be worth three…but only if we hit our goal. We have currently raised $3240.00, 64% of our goal. We’re so close, and only need a little more to push us over. 100% of your donation will go directly to women in need in our community! Please share our Give Hope Campaign with your friends and loved ones during this season of giving.

    Client: Shades of Pink Foundation CA   |   Category: Eblast

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    EBLAST 2 :: The 'Yes' Man Syndrome

    Eblast writing sample by Endeavor Writing

    The “Yes” Man Syndrome

    Put your finger to the wind and you might notice a subtle shift in the weather. Feel it? In this economy, there is a whiff of desperation in the air. Put your ear to the ground and you might just hear a new rumbling. It sounds like this:

    “Yes.” – “Certainly.” – “No problem.” – “Absolutely.” – “Whatever you want.”

    The “Yes Man” Syndrome

    When times get tough, the not-so-tough start saying “yes”. This is what I call the “Yes Man Syndrome”, and it has afflicted the remodeling industry with a vengeance. This syndrome is also known by the acronym OPUP(pronounced Oh, Poop), which stands for Over Promising and UnderPerforming.

    Contractors infected with “OPUP” or “Yes Man Syndrome” are easily recognizable by the fact that they blow through an estimating appointment in about 15 – 30 minutes and agree to almost anything the potential client asks – even if it is not in the client’s best interest.

    We are not the “Yes Man”

    Let me be clear – I would LOVE to be the guy that says “yes” to everything and mean it. In reality, however, that approach is neither practical or in keeping with my commitment to be an advocate for the best interests of my clients and their homes.

    Specialty Home Improvement is not a “Yes Man” firm. We never have been and we never will be.

    The Professional Approach

    Our approach is one of professional evaluation and clear communication with the client so that we can better understand their needs. We support an open and informative dialog so that the client will know what is safe and appropriate for the job as well as what changes will add comfort, convenience and value to their homes and meet their expectations.

    A remodeling project may be built with lumber, nails and concrete, but a healthy, professional and fruitful relationship is built with honesty, trust and integrity. Time and experience have proven to me that if I treat my clients right-which may mean occasionally saying “no” they will be ecstatic with not only the stunning results we achieve, but with the fabulous experience and journey that we took to reach them.


    Client: Specialty Home Improvement   |   Category: Eblast

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    EBLAST 3 :: Dear Dog Friends

    Eblast sample from Endeavor Writing

    Dear Dog Friends,

    Thank you for being a part of – the online dog park, where canines and their (well-behaved) owners can hang out with other dog lovers all over the world!

    We are striving to build up the site with lots of great features like expert articles, advice columns and breed-centric groups, but we need your help to make the best dog house on the web.

    As an online community, we depend on the help of our members to keep our website vibrant and moving.  We encourage members to make their mark. (No; not that mark!) by creating a profile for themselves and their favorite furry friends.

    We encourage you to fill out your profile if you have not done so yet, and then come back to add new information. Have a great dog story? Create your own blog and share! Is there a nagging dog-related question you want answered?

    Start a message board topic and get opinions and answers from other dog lovers all over the world. Don’t be afraid to sniff around, make online friends and let all your offline friends know that we’re here.

    We update the site with great dog specials and services as we get new information from our members and sponsors.

    Check out the following great values on our dog specials page:

    #62596 Mammoth Bone: Compare at $14.99; Petsen$e price $7.00
    #62588 Smoked Knuckle Bone: Compare at $5.99; Petsen$e price $3.00
    #62570 Ham Bone: Compare at $4.99; Petsen$e price $2.00
    #13912 Loofa Dog 18″; Compare at $7.99; Petsen$e price $3.99 also offers advertising space for any dog-related products or services. If you are looking for the perfect place to offer discounts or great deals or just get the word out about your product or service, contact us for advertising opportunities.

    Thank you again for your support of where being a little dog crazy is completely normal. ~ The Crazy Dog lovers at

    Client: Dogs Unite   |   Category: Eblast

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    EBLAST 4 :: What's Scarier Than a Vampire? Termites!


    Eblast sample from Endeavor Writing

    What’s Scarier Than A Vampire? Termites!

    Halloween is a time for ghouls and ghosts and mysterious creaks that wake you up in the darkest part of the night. While children worry about werewolves and vampires, there may already be monsters in your house. Tens of thousands of them. And these monsters are hungry.

    I’m talking, of course, about termites. You think vampires are a nuisance, consider that these sneaky, dark-loving insects can eat through practically anything, including beams, studs, support posts, and joists of buildings. They live in huge, insatiable colonies that can digest pounds of wood before you even notice a problem!

    Like ghosts in the night, termites sneak into your home, searching for that perfect combination of wood and moisture. Helpless decks, patios, eaves and staircases don’t stand a chance. Once the swarm gets in, they destroy everything in their path.

    Termites have no pity. Like zombies, their only goal is to feed and feed often. They will not spare your beautiful, innocent house, which means that you need to be prepared to fight back!

    Wooden stakes and chainsaws need not apply. The first weapon you need is vigilance. Check out my recent blog post on how to look for termite damage. Even though the post is targeted to real estate agents, the advice is just as useful to regular homeowners.

    If you do find a swarm of insect invaders, then it’s time for a little slaying. We don’t recommend that you do this alone. There are special warriors who are trained to fight these miniature beasts. They’re called termite exterminators, and they can come in and work their magic to get the termites out fast.

    Of course, even with the termites gone, the legacy of their brutality still lingers. That’s where I come in. Whatever damage those termites caused, I can fix. No magic wands or bubbling cauldrons required, just lots of experience, knowledge and hard work.

    So, this Halloween as the nights grow longer and colder (okay, it’s San Diego, the nights only get slightly colder), it’s not all the beasties outside that you have to worry about; it’s the beasties that have already gotten in.

    BAHAHAHAHAHAHA! (Too much?)

    Best Rate Repair isn’t afraid of termites or fixing the messes they leave behind. If you’ve have termite damage to any part of your home, call us for a free quote.

    Here’s hoping for more treats than tricks this Halloween,

    Client: Best Rate Repair   |   Category: Eblast

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Press Release Samples

As an agency, we look for solid communication and someone curious enough to stay on top of copywriting trends. We love the creative focused communication with Jessica, and you can’t beat top notch work with reliable delivery. Jessica takes the time to learn about the subject and tailors the voice to meet the effective goals at hand. She writes with inspiration and a voice of conversation that is what everyone is looking for today. We have hired her high converting copy writing skills for social media, LinkedIn, blogs, advertising, websites, landing pages, articles, letters and more. It’s simple enough; without Jessica, we wouldn’t be able to do what we do… she is much more of a partner to us than a copywriter.”
Wendy Jae Tucker, Founder — iLuka Media