An article is very much like a blog post, though it is typically longer in length and goes into greater depth on its topic. Articles can be used in a variety of ways. You can use a detailed article as a white paper, post it on your website, send it out to leads as an email, or even hand out an article at tradeshows or events.

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The specifics of the article will depend on what topic it covers, the audience, and how the piece will be used. If you plan on posting the article online, then we’ll focus on using the right keywords to support search engine optimization.