Blogs are short articles, usually connected to a general theme, that individuals and companies post on a website. Blogs allow you to communicate in a much deeper way than the typical social media platform. Through blogging, you can have a conversation about topics and themes related to your business, your customer service outlook, and the character/spirit of your company.

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Blogging is also great for search engine optimization, because it adds lots of content, keywords, and new pages to your website, which the search engines can then index. Blogging, when done right, requires a consistent stream of interesting, informative, and relatable articles.