Most business owners feel that they must have a presence on social media, but the truth is that social media will only work if you understand how to use it correctly. Every platform, from Facebook to LinkedIn, Twitter, Instagram, Pinterest, etc.. is used in a different way and requires a different writing strategy. The key to success on your social media platform of choice is consistent posting that intrigues, challenges, amuses, and moves your fans so that they will engage and even share posts with their tribe. Many business owners simply do not have the time to post regularly or to generate strong posts on a regular basis.