Newsletters are a great way for you to stay in contact with customers or those who have shown interest in your business or industry. Most newsletters contain a short, interesting article, along with company news. Some also contain special coupons or discounts to encourage customers to make a purchase.

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You can also develop an automated series of newsletters, called a drip campaign, that provides specialized information or automatically sends to leads during different stages of the sales cycle. Drip campaigns can be an effective way of developing a relationship with new leads and positioning yourself as an expert in your industry.